Since January 2015, the HST Academy has been offering the study program
Start: Every spring and fall
Advantages for tourism professionals
You will acquire an Intermediate Diploma (EU Level 5), which builds on a tourism vocational training (EU Level 4) and paves the way for our Bachelor Program International Travel Tourism Management (EU Level 6).
Get fit for your dream job in tourism with our part-time study program
Advantages for companies
Take advantage of our range of studies to attract and retain motivated employees by offering them this part-time course of study.
After the one-year Intermediate Diploma, you can earn an internationally recognized bachelor’s degree in just 13 more months.
Physical attendance at the HST Academy is not necessary – all students can also study synchronously online
Young tourism professionals who do not have the direct opportunity to participate in our Bachelor’s programs because they do not have the school-leaving certificate can qualify for admission to our Bachelor’s program with this international LEVEL 5 program in accordance with the Bologna guidelines.
In recent years, more and more trainees in tourism professions do not have a high school diploma or a technical college entrance qualification. This would not allow them to progress part-time while qualifying for our bachelor’s degree program. This program closes this gap and offers trainees and their employers good prospects for a common future after the dual training.
The team of lecturers for the course is made up of experts from the tourism industry as well as lecturers from technical colleges and universities. The seminar language is English or bilingual.
The course is aimed at young professionals who, after their toruistic professional training (EU level 4), paves the way for the bachelor program Travel Toursims Management.
The module begins with a general overview of the German and main international markets and structures of the cruise industry. You will be introduced to the markets in terms of their historical development, status quo and trends. The main players and their products are examined. You will be introduced to cruise areas, main cruise routes, and types and kinds of cruises. An overview of the main ship configurations is provided. In the next step, you will be familiarized with the essential aspects of ship- and shore-based operations and their organizational structures. Typical areas of responsibility on a cruise ship, divided between the tourism and nautical departments are presented through exemplary processes and management challenges. Finally, you will be made aware of the service industry around cruises. Within this service chain, there is a particular focus on the non-hospitality side of onboard tourism services.
This module is designed to help you identify and take advantage of the learning opportunities inherent in many work roles in the cruise industry. The learning is initially organizational and context specific, but you will be encouraged and supported to develop the ability to identify the transferable skills that will improve your job performance, ensure your continuous improvement, and enable you to put theory into practice. You will have the opportunity to develop a better understanding of yourself, your organization, and the macro environment through reflective and reflexive learning. They are encouraged and supported to find suitable jobs in the cruise industry.
You will be introduced to the theory of this module by being introduced to common analytical tools for products, markets and companies. Using current examples from the tourism industry, you will analyze market and product strategies of various cruise companies. You will perform market analyses, divided into customer and a competitor analysis. You will be introduced to key field and secondary research methods. Using trends in the cruise industry as well as megatrends impacting the tourism market, evaluate strategic decisions made by cruise companies and seek viable alternatives.
You will be introduced to cruise-related organizations, such as IMO, and given an overview of important national and international rules and regulations that impact the cruise product. Based on this knowledge, you will be introduced to planning itineraries and creating pre- and post-cruise arrangements. They are investigating the planning of the use of onboard facilities and related personnel management. You will learn the importance of standardization of cruise products as well as continuing education management for crew.
You will be introduced to the key principles of managing people professionally. We address issues such as flexibility, engagement and control, culture, technology and teamwork. This module will help you understand how organizations in the tourism industry are addressing some of the perennial challenges in the workplace. Once you have gained an understanding of historical knowledge, the module will provide you with the opportunity to develop practical human resource management skills and explore how they can enhance your career opportunities.
The next HST courses will start in spring 2024 – apply now!
a completed vocational training as
or other comparable training
We are happy to answer your questions
Please contact Mr. Dirk Aufermann